Chili & Slaw on a burger?

Wendy's has been advertising their new Carolina Burger. I had no idea what it was until I went in for a regular Ohio Burger. Here's the in-store advertisement:


Chili and slaw on a hamburger? Is that the way they do it in the Carolinas?

I couldn't bring myself to try it. If anyone has, feel free to leave a review in comments.